Gain a Competitive Edge in Your Career with SAP BASIS Training from IT Wave Solutions
Post Date - 07-Feb-24
Digital Marketing Training Curriculum
Description
| Module 1: Digital Marketing Overview | -Overview of Digital Marketing -Different online marketing channels -How is it different from Traditional Marketing? -Understand the journey of online customer -Key Terminologies in Online Marketing -Overview to Content Management System -Overview of case studies and business model -Introduction to SEO, How Do Search engines work? -Search Engine Algorithms & google algorithm Updates -Google Search Console -Competition Analysis -On-page, and Off-Page Optimization strategies -Content development strategy |
| Module 2: Search Engine Marketing (SEM/PPC/Google AdWords) | -What is SEM? Why SEM? -What is Google AdWords? Why Google -AdWords? Google Network -AdWords Terminologies -How Does the SEM Auction Work? -Structure of an AdWords Account -Campaign Types – Introduction to Search, Display (including Videos), -Shopping and Mobile-specific campaign types, and when/why to use them. |
| Creation of Google Display Network | -GDN Targeting Options -Display Ad Formats -Ad Gallery Tool -Conversion Tracking -GDN Campaign Creation – Demo -Remarketing -Advanced Display: RLSA, Dynamic Remarketing, YouTube Remarketing -Advanced Display: Smart Display Campaigns |
| Mobile Ad Campaigns | -Universal App Campaigns -Mobile-Specific Bidding and Targeting Strategies -Measuring Mobile Ad Performance and Conversions Report Editor -Optimization Strategies -Account Audit Demo |
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